How to Achieve Economic Sustainability Through Better Business Planning

by Anup Sohanta

If you want your business to thrive, it’s essential to have a business planning process that helps you achieve economic sustainability. Through effective resource management, you can allocate resources to improve productivity levels and reduce overheads.  

Strategy and business planning are vital elements to running a successful business that consistently turns a profit. It’s essential to evaluate your company’s current structure to develop innovative processes for economic sustainability.

What is economic sustainability? It’s the process of supporting the steady growth of your business, alongside using your resources efficiently and responsibly to produce an operational profit. Economic sustainability is essential for your company to thrive and can even lead to scaling your business when the time is right. 

Many companies struggle to achieve economic sustainability and one of the major causes is structuring and managing a company around its core and non-core activities. But, through better business planning, you can fine-tune resource management to attain financial comfort for your organization.  

Approaches to Business Planning

Business planning is an essential step for attaining economic sustainability; it involves developing your business strategies and planning its future. Here are some approaches you can take to business planning.

Create Your Vision/Goals

A vision is a snapshot of your company’s aspirations and where you want to be further down the line. It’s essential to conceptualize your company’s future with clear terms about who your customers are, the markets you’re in and sales volumes. 

Competitive Advantage 

Identify your unique value proposition and what you’ll be offering to customers that’s different from your competitors. Evaluate which company processes provide you with a competitive edge and their impact on key areas of your business. 

Define Targets

Specific and realistic targets for each department are a great way to steer the company in the right direction and raise productivity levels. 

Data-driven Systemic Growth

Identify which areas of the company you can grow, by what proportion and the outcome it will yield. For example, outsourcing non-core activities such as customer support or data processing can help to scale your company and reduce overheads. 

Automation Strategies

To achieve economic sustainability, you must manage your resources effectively and view your business planning from all angles. By taking advantage of new technology such as automation, you can effectively outsource your non-core activities to focus on core activities and generate more revenue.  

Here are a few automation strategies to consider: 

  • Administrative tasks: SEAL Systems Output Management can help increase productivity and reduce the number of human errors. By automating document processes with Output Management, your week-long document collection can be turned into a process that takes mere minutes. 
  • Accounting: outsourcing your accounting to software can significantly reduce overhead labor costs by completing tasks. 
  • Customer support: chatbots can help customers with general and product-specific questions on your website. Using a chatbot can improve the customer experience, providing customers with instant help, and reducing the need for customer service representatives, which lowers overheads.  

Please speak with an expert at SEAL Systems to find out how we can streamline your production process.


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